By Francesca Lungarotti
Paris 2024, the Games of the XXXIII Olympiad, will take place from July 26 to August 11. The City of Light will be on display to the world during the Games and the months leading up to them. Paris is no stranger to international attention and hosted more than 15 million visitors during 2023.
Paris has been a top tourist destination for as long as international travel has been a part of our culture. UIG’s Vintage and Historic collections provide many examples of how Paris was “sold” as a top destination to would-be international travelers. The vintage posters in the attached gallery exemplify how the culture of Paris as well as its iconic tourist destinations were prominently displayed in travel posters.
Paris – Short Sea Routes, SR poster, 1932. Credit: SSPL/Universal Images Group 
The Paris Night Ferry, BR poster, 1957. Credit: SSPL/Universal Images Group 
Absinthine Aperitif Extra, 1893. Credit: SSPL/Universal Images Group 
Champagne de Rochegre. Credit: Buyenlarge/Universal Images Group 
Luggage Label. Credit: PicturesNow/Univeral Images Group 
Folies-Bergere, Choubrac, Alfred. Credit: PicturesNow/Univeral Images Group 
Folies-Bergere, Armand Ary. Credit: PicturesNow/Univeral Images Group 
Folies-Bergere: Le Miroir Pantomime 1892. Credit: Buyenlarge/Universal Images Group 
Straight to the Heart of Paris, BR poster, c 1980s. Credit: SSPL/Universal Images Group 
Cosmydor Savon 1890. Credit: Buyenlarge/Universal Images Group 
Electricine – Eclairage de Luxe. Credit: Buyenlarge/Universal Images Group 
Bleu Deschamps en Vente Ici 1897. Credit: Buyenlarge/Universal Images Group 
Champagne: California Wine Land of America. Credit: Buyenlarge/Universal Images Group 
France: Poster for ‘Le Chat Noir’, Paris, by Theophile Steinlen, 1896. Credit: Pictures From History/Universal Images Group 
Poster for the Folies-Bergere ‘The Mirror’. Credit: Sepia Times/Universal Images Group 
Imprimerie G. de Malherbe & H. A. Cellot, Eugène Grasset, Chocolat mexicain (Masson Paris), Lithography. Credit: Sepia Times/Universal Images Group 
Charles Gesmar, H. Chachoin, Mistinguett – Moulin Rouge Credit: Sepia Times/Universal Images Group 
Paris a Londres, LBSCR poster, 1923-1947. Credit: SSPL/Universal Images Group 
Paris a Londres””, reproduction poster, c 1900. Credit: SSPL/Universal Images Group
From champagne and chocolate adverts to entertainment shows and travel companies. Paris is the queen of the Belle Epoque and beyond.
All images featured in this post and on Kaleidoscope are available for licensing. Please contact us at info@universalimagesgroup.com
Source:
Euromonitor International –