By Francesca Lungarotti
Thanks to UIG Image Partner Florilegius, we have the opportunity to literally dive into vintage French fashion. The Florilegius collection includes selected images from Art–Goût–Beauté, a wonderful monthly magazine bound with a silk cord and featuring Art Deco fashion illustrations. These illustrations provide a glimpse into the luxurious lifestyles that women aspired to in the 1920s. The magazine was published in Paris from 1920 to 1933 and was financed by the textile-manufacturing firm Albert Godde, Bedin et Cie.
Besides Fashion the magazine illustrated the chronicles of Parisian life, the history of costume, and worldliness. The glossy pages of Art–Goût–Beauté reproduced the creations of the great tailors in the original colours. The magazine featured beautiful models and illustrated tables of furs, hats, clothes for children, and accessories. The magazine symbolized Parisian elegance during the 1920’s and early 1930’s.
Three elegant women at a party wearing dresses of old rose crepe satin with silver lace and a green velvet belt; gold Cambodian lame trimmed with fur; and coral red with gold belt. A man plays piano in the background. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1923. 
Women in elegant long dresses: olive green crepe afternoon dress, purple velvet ‘tea dress,’ and jade green crepe dress. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1923. 
Woman in white suit with black and red trim. Costume worn by actress Blanche Montel. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1923. 
Woman in three-piece suit of mustard velvet with embroidered detail, and woman in white serge dress with red velvet ‘paletot’ jacket and red parasol. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1923. 
Woman in printed white crepe de Rome dress decorated with flowers, woman in purple crepe de Chine, and woman in printed beige and scarlet crepe de Chine outfit. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art,. 
Women in afternoon dresses from 1926. Floral blue crepe de chine, one in check taffeta, and one in printed muslin. Lithograph with pochoir (stencil) handcolour from the luxury French fashion magazine ‘Art, Gout, Beaute,’ 1926. 
Children’s fashions: girls’ summer dresses in white, pink and yellow. One girl with a hat carrying a tennis racquet, another sitting knitting. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1930. 
Women in party dresses in silk, chiffon and taffeta, wearing fur-trimmed coats. Man in tuxedo playing a piano at a swish soiree. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1923. 
Woman wearing bottle-green taupe hat and necklace in black and green. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1930. 
Women in visiting dress in printed crepe georgette, embroidered silk toile dress and afternoon dress in crepe georgine decorated with black lace. Lithograph with pochoir (stencil) handcolour from the luxury French fashion magazine ‘Art, Gout, Beaute,’ 1926. 
Women in summer fashions of 1926. Silk sports shirt dress, afternoon dress in printed crepe, and afternoon dress in green crepe de chine. Lithograph with pochoir (stencil) handcolour from the luxury French fashion magazine ‘Art, Gout, Beaute,’ 1926. 
Woman in printed white swimming costume and sailor’s cap, carrying a beach ball. Based on a bathing suit worn by Mademoiselle Popesco at the Theatre de Paris. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1928. 
Woman in red tweet coat with black pattern, beige cloche hat. Woman in sports dress in red jersey wool, red cloche hat. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1930. 
Fashionable people at an automobile race. Women wearing elegant long dresses in printed silk and chiffon, cloche hats, and man in top hat and frock coat. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1923. 
Fashionable woman of 1930 in winter. She wears a purple tight-fitting hat, a scarlet and purple coat trimmed with black fur, and stands in a winter scene in front of snow-covered trees and a church. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine ‘Art, Gout, Beaute’ 1930. 
Woman in cloche hat and pink dress in gold frame. Lithograph with pochoir (stencil) coloring from the luxury fashion magazine Art Gout Beaute, ABG, Paris, April 1926. 
Women in afternoon dresses at a horse race with parasols. Lithograph with pochoir (stencil) coloring from the luxury fashion magazine Art Gout Beaute, ABG, Paris, April 1926. 
Women in evening dresses decorated with lace. Lithograph with pochoir (stencil) coloring from the luxury fashion magazine Art Gout Beaute, ABG, Paris, April 1926. 
Woman in smoking outfit of olive wool suit and rose pink cape with fur trim. Lithograph with pochoir (stencil) coloring from the luxury fashion magazine Art Gout Beaute, ABG, Paris, April 1926. 
Lingerie fashions in an advertisement for City Paris department store. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine Art, Gout, Beaute, 1925. 
Woman in beige wool suit and woman in black-and-white afternoon dress in front of a Paris kiosk. Handcolored pochoir (stencil) lithograph from the French luxury fashion magazine Art, Gout, Beaute, 1925.
Art–Goût–Beauté and its elegant, glossy pages was published in French, English, and German, and was illustrated with colour stamps or halftone engravings interspersed with the text.
Florilegius, the passion of collector Richard Jeffery, offers more than 35,000 engravings, illustrations, archival prints, and lithographs of a variety of subjects.
All images, Credit: Florilegius/Universal Images Group
The images in this post and on the other Kaleidoscope posts are available for licensing. Please contact us at info@universalimagesgroup.com
Sources:
MAMe https://fashion.mam-e.it/art-gout-beaute/
NGV https://www.ngv.vic.gov.au/fashion-archive/art-gout-beaute/